Work described below was done for my own company Hype - a boutique web design and development company.

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My company specialized in transformative website projects that went beyond mere aesthetics to deliver strategic business benefits. From small startups to established companies, we built or transformed websites into powerful business tools that facilitated brand growth, market adaptability, and a stronger digital footprint.

 

Role

• Overseeing the project lifecycle from ideation to launch

• Coordinating between stakeholders and the internal team to ensure project alignment with business goals

• Managing timelines, budgets, and resource allocation

 

Problems & Goals

The main challenges addressed by these projects was the outdated online presence of clients across diverse sectors, which negatively affected user engagement and failed to meet current digital standards and SEO practices. Some of the most often problems we were solving were:
 

• Website redesign as part of a larger digital transformation strategy

• Integration of web analytics tools

• Automation of customer inquiries or integration with other digital tools and platforms

• SEO improvements

• Communications revamps for brand’s identity, values, and unique selling propositions to target audiences

 

Approach

Our approach was holistic and data-driven, aimed at not only revitalizing the online presence of our clients but also at enhancing their market competitiveness. By focusing on user engagement, seamless user experience, and alignment with the latest web standards, we delivered solutions that significantly improved search engine visibility, operational efficiency, and customer interaction.

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Outcomes & Impact

Some of the results we achieved for our clients:
 

• Improved metrics such as longer time on site, lower bounce rates, and more page views per session

• Increase in conversion rates (for sales, sign-ups, or other targeted actions)

• Increase in organic traffic and higher rankings in search engine results

• Reduction of operational costs and improved efficiencies via automations

• More accurate insights into customer behavior and preferences