The vision for this app was to provide a suite of features to facilitate interaction between exhibitors and visitors, including a QR code scanner for collecting visitor information, a lead management system to categorize and qualify leads as hot or cold, and functionalities to view, manage, and export these leads. The primary objective was to streamline the process of lead collection and management for exhibitors, making it more efficient.

 

Scope of this stage of the project

Product discovery work and creating a prototype that will get a sign off from stakeholders for building the actual app.

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Role - Product Lead

• Conducted comprehensive market research to gather insights about the industry and competitor products

• Performed both qualitative and quantitative analysis to understand the needs and behaviors of our target users

• Organized and executed user interviews to collect detailed feedback and requirements

• Developed the initial prototype, translating wireframes into a functional model that could be interactively tested

• Managed communications with all key stakeholders to get approval at various stages of the product development process, ensuring the app met the set expectations and requirements

• Once the app was approved, worked closely with UI designers to refine the prototype's design aspects. Later, coordinated with the development team to ensure technical feasibility and integration of the final design elements.

 

Problem statement

The primary challenge was a lack of way to quickly gather visitor information and categorize leads effectively to maximize follow-up and conversion opportunities during large exhibition events.

 

Stakeholders​

• Event organizers (customers of the event management SaaS)

• Exhibitors (business participating at exhibitions)

• Internal teams (Account Management, Leadership)

 

Objectives

• Develop a prototype for intuitive app that could effectively categorize and qualify leads to streamline the follow-up process

• Achieve UI that would facilitate quick and easy use by exhibitors during busy exhibition events

 

Approach

• Conducted extensive market research to understand the needs of exhibitors at large events

• Employed Agile methodologies to rapidly prototype the app, allowing for iterative testing

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Challenges

• Designing simple enough interface that could be easily navigated during the high-pressure environment of large exhibitions, where exhibitors are juggling multiple tasks and visitors are overwhelmed with large number of options

 

Results & Impact

• The prototype was successfully demonstrated to key stakeholders, with sign off for full-scale development with 90% acceptance rate

• Achieved Task completion rate of over 85% in the first iteration